Senior digital specialist with over 25 years of experience in adtech and web
analytics.
I have developed myself as a real digital native who likes to operate in a
fast growing and ambitious environment.
I have a passion for new technology and achieving great goals together with
colleagues, clients and partners.
✦ Advertising Technology Engineer bij Talpa Network ✦
Adtech | Video | Display | Advertsing | Web Analytics | Tealium | CDP | Tag
Management | Ad serving | Javascript | Datalayer
Experience
Advertising Technology Engineer @ Talpa Network
okt. 2019 - current
Implementation of the new datalayer for all Talpa Network brands
Functional management and design of the TagManager (Tealium)
Functional management and design of the ad servers (Freewheel and
AppNexus)
Providing technical support to the operations department regarding
online advertising products
Debugging technical issues related to online communications
Ensuring the correct tagging of websites and apps
Taking care of technical aspects of data collection on the websites
(Tealium)
Manage the measurement plans
Assisting in the development and implementation of new advertising
products and services in collaboration with internal stakeholders
Adserving: Freewheel, AppNexus, Spotx and Google Admanager
Ad Technology Architect @ RTL Nederland
jan. 2018 - sep. 2019 · 1 jr 9 mnd
AdTech Architect - responsible for the setup, functioning and maintaining
the overview of all current and new online advertising offers from RTL
Nederland
Adserving: Google Admanager, Spotx, AdSience and Improve Digital 360 Polaris
Collaborating with leading publishers to understand their objectives,
recommending best practices and developing effective programmatic setups
/ campaigns
Act as first point of contact for publishers for solving issues with
advertising products and the 360 polaris advertising platform
Act as a product champ for Rich Media within the TAM - Team
Act as a product champ for fighting Malware within the TAM - Team
Account Manager a.i. @ Twitter
mei 2016 - okt. 2016 · 6 mnd
Collaborating with leading brands to understand their objectives,
recommending best practices and developing effective campaigns
Educating and consulting to demonstrate how to use Twitter’s advertising
products, best practices and how to develop effective campaigns
Executing, optimizing and analyzing advertising programs using internal
tools and dashboards
Resolving campaign issues in a timely and productive manner and
identifying and implementing process improvements
Managing contracts and renewals and assisting our Sales Finance
organization with payables and collections
Providing feedback to our product and tools teams to help us scale our
advertising platform
Solution Sales Specialist @ Microsoft
okt. 2011 - okt. 2015 · 4 jr 1 mnd
Supporting the sales team with setting up high quality digital campaigns for
direct advertisers and agencies.
Executing new digital advertising products in the local market
Internally train sales on the product readiness
Externally train (creative) agencies. What is possible on the different
Microsoft propositions
Evangelize the Microsoft Advertising brand story in client facing
meetings
Act as a product champ for MSN including branded content and native
advertising
Act as a product champ for Xbox, Skype, Mobile and Video
Partner management, first point of contact for creative agencies and
rich media partners
Account Executive @ Microsoft
okt. 2008 - sep. 2011 · 3 jr
Day-to-day management of several accounts and responsible for execution
of customer's order and ensuring that campaigns are fulfilled in line
with the client's requirements and expectations.
Responsible for a solid relationship and a first point of contact. The
role combines a mix of internal and external, customer-facing,
activities and communications.
Customers are direct clients and media agencies such as Warner, KPN,
ING, Mindshare and MEC Global.
Further responsibility as interim ad product manager. Supporting
internal and external with the correct execution of complex products and
campaigns. Launching new products such as the Billboard and VAST video
on the MSN Homepage.
